New Mexico's Pet ResourceWINTER 2003



Text by Norma Southard and photos by Bob Strong

Animal Protection of New Mexico has presented the Milagro Awards 2002 Media Award to this publication for "courage, creativity and integrity in reporting on animal issues". The talents and toil of many people have won this award, so it seems appropriate to digress from our usual stories to inform our readers about PETroglyphs itself.

Our fearless leader Nancy Marano poses with the Milagro Media Award

In 1995 Adrienne Diamond, a Santa Fe resident, started an animal welfare publication called New Mexico Pet News. When, after a few issues, she had to discontinue publishing, Leila Parker became the new editor, and the name was changed to PETroglyphs. Nancy Marano had written stories for Adrienne, and she and Pattie Ravenheart joined Leila's team. Both of them have remained involved and are largely responsible for the present publication. Nancy took over the helm when Leila moved to Switzerland and has been the glue holding together a volunteer staff. She motivates the group to ever-higher goals. She writes, edits, distributes, researches, fund raises, recruits and fills in the gaps. We never ask her about her free time! Pattie involves herself with financial matters; filling out those legal forms that make most of our eyes glaze over in confusion.

When an issue goes out to the readers, the next issue is already in the "works". A staff meeting is held at a home of one of the crew with household pets joining in for inspiration and perhaps a bit of eavesdropping. First on the agenda is a critique of the present issue. This always elicits great praise for Ardeth Baxter, who designs and lays out each issue, along with some writing and editing. A source close to her reveals that this process requires a great deal of focus and it is best not to interrupt. We are all grateful for her expertise. Bill Baxter arrives at each meeting with a store of new ideas. The gleam in his eye and his quick smile usually precede a suggestion that makes us say, "Why didn't I think of that!" Ardeth and Bill have designed and keep current the PETroglyphs website at It has been in existence for only a short time, but it already attracts over 10,000 hits per month. Our former editors, Anne Schumann and Judith Adamson, kept their pencils sharpened and their eyes open. Very few errors slipped by them, and many articles were modified and improved to make PETroglyphs the best it could be. They also submitted stories and were ready to take on any task. We shall miss them.

Nancy Marano and Deborah Schildkraut

Regular writers and columnists Deborah Schildkraut, Theresa Welch, Freddi Hetler and Barbara Bacon have contributed stories you no doubt enjoyed and remember. How about Deborah's "Greyhound Adoption. Welcome Home", Theresa's "Rufus, Pet Therapy Dog", Freddi's "Those Amazing Search and Rescue Dogs" and Barbara's "No Rabbits for Easter, Please." Every issue contains articles from other volunteer writers, who have a story to tell or information to impart. Our goal is to provide articles with educational content, and we appreciate all the willing participants. Children join in the effort with stories and pictures about animals they know. PETroglyphs is used in classrooms, too.

Once the publication is ready for print, 11,000 copies roll off the press. Next comes a labor-intensive part of the operation. PETroglyphs is distributed to 25 New Mexico cities by 34 volunteers. Copies go to clinics, veterinarians, libraries, groomers, animal service groups and wherever animal lovers might pick up a copy. A special thanks goes to our volunteer distributors.

Nonprofit organizations must compete for funding with many groups. Money is a constant issue for us. PETroglyphs stopped publishing for a year because funding was not available. Volunteers make our low budget possible. Grants, contributions, subscribers, advertisers, and the No More Homeless Pets newsletter have allowed us to stay even with expenses. We are most grateful to our contributors. However, due to lack of funds many items on our wish list, such as a Spanish edition, money to pay for professional help, and room to include more articles, still cannot be met. We sincerely hope those who value our publication will support us financially.

All of this comes to fruition with you, the reader. We are encouraged by the positive feedback we get from you. Our recognition increases by word of mouth. When an animal is treated more humanely, is recognized for the treasure it is, is given a home because we encouraged adoption, is neutered to cut down on the suffering and euthanasia due to pet overpopulation, and is generally better off because we are here, that is our ultimate reward. Kudos to all of you. You have a share in our success.

Norma Southard is a retired medical technician who has enjoyed a lifetime of wonderful pets. Presently her exceptional dog and two exceptional cats inspire some of her Petroglyphs doodles.


Text and photo by Deborah Schildkraut, Ph.D.

(left to right) Ann Beyke, Animal Humane Association - Humane Education Award; Pamela Everson, The Wildlife Center in Espaņola - Direct Animal Services Award; Tamara Ward, Youth Diagnostic and Development Center - Humane Education Award; Charles Madrid, Assurance Home - Youth Award; Ron Malone, Assurance Home Exec. Dir.; Nancy Marano, Petroglyphs - Media Award; Delores Stroud, All Faiths Receiving Home - Executive Director's Award; Susan Weiss - Advocacy Award; Suzanne Roy, In Defense of Animals - Spirit of the Mission Award; and Pearl Olivieri (accepting for Mark and Marianne Newton, who won the Board of Directors Award posthumously. (front) Hank (Labrador) and John Hayes - Animal Award (to Hank).

As an Animal Protection of New Mexico board member and PETroglyphs contributor, I was particularly delighted to present the 2002 Milagro Media Award to PETroglyphs. APNM's Milagro Media Award is given to an individual or entity that spotlights animal issues with courage, creativity and integrity. From the field of this year's nominees, the awards committee unanimously chose PETroglyphs for its excellence in educational content, comprehensive coverage of a wide range of animal issues, and its commitment to statewide distribution.

The Milagro or miracle awards began three years ago as a way to honor those who are caught in the act of doing something good on behalf of animals. Each year, eight awards are given by APNM. They are for: Youth, Media, Advocacy, Education, Direct Services, Board of Directors, Executive Director's and Animal.

Last year's recipient, actress and animal advocate Ali MacGraw, presents the Humane Education Award

This year, Animal Protection of New Mexico instituted a special Milagro called "The Spirit of the Mission" award, named for APNM's mission, which emphasizes the creation of systemic change on behalf of animals. This award was established to honor an organization or person who brings about precedent-setting change with a national impact that advances animal rights. The impetus for this award was the amazing work done by In Defense of Animals in spearheading an eight-year campaign to close the Coulston Foundation, the largest chimpanzee research laboratory in the world. For decades, chimpanzees at Coulston have been used in medical experiments under unspeakable conditions. Coulston is located right here in Alamogordo, NM. The chimpanzees are now under the care of the Center for Captive Chimpanzee Care, which took over the Coulston facilities two months ago. The size and scope of this victory are one of the most profound successes on behalf of animals in the annals of animal rights. The Spirit of the Mission award may not be given annually but as merited.

The Milagro awards are presented each November at a special dinner. Those who attend tell us that they are inspired and uplifted by the people who are honored. More importantly, they are motivated to do what they can to make the world a better place for all living beings. For more information on the Milagro awards, this year's honorees and how you can help the chimpanzees, you can log on to the Animal Protection of New Mexico web site at:

I am sometimes asked, "Why do you spend so much of your time and money talking about kindness to animals when there is so much cruelty in men?" I answer: "I am working at the roots."- George T. Angell

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